As the end of this year quickly approaches, now is the best time to think about your marketing strategy, priorities and budget for 2020 and even the the next decade.
Brexit may or may not be having an impact on your business, but whilst we all wait for the final outcome, marketing has an important part to play in taking your business forward by increasing brand awareness, generating sales, understanding your audience and engaging with your existing customers.
So where do you start?
Marketing planning can sometimes seem a chore but its one of the most important tasks your business can undertake and will ultimately help you to make sure you're receiving a return on your marketing investment by delivering activity that will pay dividends whether it be social, digital, events, PR or campaigns.
Think about your business success to date and how this was achieved. Think about how you want your business to grow and how this may be made possible. Give some thought to your existing customer base and how they engage with your business. Look at your competitors and think carefully about what you want to say about your business, its products and services and who you want to say it to, by which channel. Consider how much you have to spend on marketing and how this will be delivered.
There are lots of questions to answer but this will help create a draft plan that will help you to focus on the priorities so that marketing can harness the opportunities and prepare for any threats. It will help you think about marketing resource and how your plan can be successfully delivered and evaluated. It might also help you better understand the internal and external influences that effect your business, helping you to prepare, protect and take advantage of them. It will also allow you to think about how marketing can generate sales, supporting your customers' journey so that the right messaging, is delivered at the right time, using the right channel.
If your businesses' new financial year is imminent, think how marketing can support your aspirations, targets and growth and make provision now for your future marketing. Good marketing does not need to cost the earth but for it to be successful, it needs to be strategic and well though through so that it supports future success, quickly becoming one of the most important things to think about.
Speak to Caper Marketing - we can help you make sense of your marketing plan, helping you to achieve so much even if you have a limited budget and resource.
Call 07808 197520 to find out more.