Marketing through a crisis


27 Mar
27Mar

As we all face these unprecedented times and with so much uncertainty it's easy to forget all about marketing and focus on the here and now. But any good business knows that this is exactly the time when marketing can play a huge role in keeping your business alive and preparing its success for the future.

Maintaining relationships and maintaining a brand is critical. Some people may be less interested now but at some point in the not too distant future (we hope) will we return to 'normal' and business will get back to where it was meaning that your customers and others will still need your products and services. So, the crucial lesson is not to ignore them now!

If you are lucky enough to have a business where you can diversify to meet changing, new demands let marketing play its part in helping you to look at opportunities and make the most of them. If your business is not in that position, you still need to effectively communicate with the world so that your brand is still fresh in their minds when they are able to buy once again.

It doesn't have to cost the earth either. Using social channels can see big increases in engagement as long as the messaging and context is right. Website content is key - people love coming back to your website now and again to see a new blog, article, download or video. If you have good data, e-campaigns still see 20% engagement rates and it’s a great way to share information quickly and giving your sales team the armour, they need doesn't have to be complex or costly.

If you want and are able to make the marketing investment now, you not only help your business ride this storm but will make it stronger in the future. Marketing now is future success.

Caper Marketing can help your business through the next few months and beyond. With over 25 years’ experience and a real passion to help SMEs make the very most of their brand there has never been a better time to fly your marketing flag. Give me a call on 07808 197520 to find out more.


 

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