Strange times but its the right time for Marketing!

11 Mar

We all thought that Brexit was bad enough but it did seem that we were coming out the other side.  We've now got   Coronavirus to contend with and its uncertain times for us all but let's look at the positive!

Although we don't know what lies ahead especially over the coming months, one thing is for certain.  

Businesses, especially SMEs that want to be competitive and future proof their business growth, need to still invest in marketing to keep their business on track.

Although there might be a certain amount of 'its out of our control', marketing has an important part to play to help a business engage with its customers and prospects regardless of what the economy throws at us - preparing for the future is part of today's success. 

You can't just walk away from growing and improving your business.  It's a constant that deserves attention every single day and if you have a business that does not simply rely on reactive sales alone, marketing will continue to make the right people aware of who you are and what you do, responding to what they need both now and in the future.

Marketing does not have to cost the earth.  It's success comes from having an effective strategy that helps you to understand the opportunities and the threats. Once you know where your success has come from, how your business will grow, why people like you, what you need to do to make them like you more and how marketing supports your sales, business development and any other central functions you are half way there. 

If you are an SME that has never engaged with marketing before but you want to future proof your business, we can help.  

If you are an SME that has engaged with marketing but you need it to be more strategic, more cost efficient and impactful so you receive a greater ROI, we can help.  

If you are an SME that has a marketing team but you need some strategic support in understanding how it can work harder for your business, how it should be structured and how marketing will help you to achieve real growth, we can help.  

We may be faced with uncertainty but it's not the first time.  Lets look at the opportunities and make sure at whatever life throws at us, we are sure of our future. 

To find out more about how Caper Marketing can help your business, call Amanda on 07808 197520 or email  

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