Working with the Board, a fully integrated marketing function was developed, supporting a large and successful architecture practice based within the UK. A new strategy, website, sector collateral, budget, brand refresh, advertising and events were delivered within 12 months which saw a big increase in engagement with existing and new clients throughout the UK. The marketing team were mentored and managed on a daily basis, ensuring the firm made the very most of it's marketing investment.
A small, second generation family businesses needed help to create and develop a marketing function that focused on social media, improving the website, events and campaigns. So a new website was launched and regular blogs, articles and e-campaigns were delivered to customers and contacts, promoting a range of products and services throughout the West Country which saw an increase in sales and brand profile within a competitive market place.
A start-up professional services company based in Somerset needed a marketing strategy, brand, PR and social media to launch its niche service to clients throughout the UK. Working closely with stakeholders, a strategy was developed and the business was officially launched across channels with new business enquiries arriving quickly.
An established practice of lawyers decided to merge with another local firm and so it was critical that a new, joint brand was established and communicated within six months, ready for the official launch of the new practice. The brand project which involved a large number of stakeholders, was delivered together with the associated brochures, promotional items, signage and website. There was also a complex internal communication / staff engagement project alongside PR, social media and campaigns so that clients were kept up to date with developments and the launch of the new brand.
Caper Marketing is currently working with a manufacturing business in Bristol that already has a market leading reputation for delivering a range of conveyor products to customers throughout the UK and further afield. Caper Marketing is working on a retained basis to help the business develop its marketing strategy, budget, value proposition, customer journey insight, collateral, 2020 event programme, social media and digital content. With real aspirations for growth, the business wants to harness the power of marketing and sales insight to increase customer engagement and to strategically target core industry targets.