MARKETING STRATEGY


MARKETING STRATEGY

With over 25 year's experience, we know how important it is to get your strategy right. 

It needs to sit at the very heart of your marketing and will be a great tool to prioritise what needs to be done and how successful your marketing is. 

Caper Marketing will work closely with you - getting to know you and your business so that we better understand your success, concerns, customers, products, services, aspirations and vision - ensuring that marketing delivers what it needs to, when it needs to. 

The development of your strategy is something we do together and we will help you to think about the best way of delivering it.  Your strategy will include:

  • An overview of your business, its products & services 
  • Your customers and target audiences
  • Success to date and how this has been achieved
  • Your brand - if one exists how impactful is it? If you need a brand we will begin to create a brand strategy that will help develop an identity that best represents your business and its vision
  • SWOT analysis
  • Priorities both short & longer term
  • The strategy will highlight what needs to be delivered, when and how.  Does there need to be a focus on social media? Does your data need to be managed better? Do you need to refresh your website and review SEO & PPC? Do you need a new brand?
  • Evaluation - helping you to review your marketing against your strategy to ensure you achieve ROI
  • Resource & budget
  • Are there any other areas we need to consider within the Marketing strategy that may be influenced by a wider business plan?

Once all of these areas have been considered, your marketing strategy will be in place and we will be good to go!